About Us

Nina Pearse

As co-founder of Creativity Wake-Up, Nina works with senior teams in high-stakes environments to sharpen critical and creative thinking, reduce cognitive drag and bring clarity and energy back into serious work.

With more than 20 years’ experience in leadership and change, including global roles at Deloitte and Dimension Data, and faculty work at GIBS, she blend behavioural science, neuroscience, business insight and practical facilitation to help organisations innovate faster, collaborate more effectively and use AI as a disciplined thinking partner.

Nina doesn’t believe creativity is something you “teach”. She believes it’s something you uncover. And when you do, confidence, courage and momentum follow.

Celia Falkenberg

Celia Falkenberg designs and facilitate programmes that build creative and critical thinking capability across industries. She was a professional architect, before moving into business education. Architecture is fundamentally a discipline of structured creativity: holding constraints and imagination in tension to solve problems that matter. 

Celia is an adjunct faculty member at GIBS Business School and holds an Honours degree in Architecture from the University of Cape Town and a Master's degree in Housing and Urbanisation from the Architectural Association in London, graduated with distinction.

Celia believes creativity is a core business capability. One that can be developed, applied and directed at the hardest problems your organisation faces.

Bruce Msimanga 

Facilitator & Decision Architecture Specialist 

Bruce Msimanga is a decision architecture and structural diagnostic advisor who works with senior leaders and boards when the stakes are irreversible. Drawing on a background in organisational design, behavioural science and decision dynamics, he diagnoses the institutional architecture through which organisations authorise, stage and commit to major decisions under pressure identifying where misalignment between authority, incentives, information and capital creates structural risk that execution alone cannot resolve. In independent practice since 2009, he has worked across listed companies, private businesses and institutional contexts in South Africa and across the African continent.

Zingaphi Ngewu

 Facilitator & Culture Change Specialist

Zingaphi Ngewu is a specialist in culture, change, diversity, equity and inclusion. She is passionate about aligning human behaviour to organisational purpose, strategy and values. Zingaphi draws on neuroscience, coaching and over 15 years of facilitation and leadership development experience. A qualified Insights Discovery Practitioner and associate of the NeuroLeadership Institute, she holds a Bachelor's degree from Natal Tech and is a recipient of the Gauteng Premier's Service Excellence Award.

Nicole Ramjee 

HR Specialist & Coach

Nicole has over 20 years’ experience in the HR field. She is passionate about developing people and growing business. As an entrepreneur, Nicole understands the challenges of growing a business whilst working in the business. She has successfully merged her Leadership, Entrepreneurial, Compliance & Governance, Coaching and HR skills to mould and mentor entrepreneurs through business coaching and set them up for success. We are fortunate to have Nicole in our team to assist some of our clients with coaching and facilitation.

Vaughan Wickins

Business Development & Coach

Vaughan is a business development executive, with broad leadership, strategic, operational, management and finance skills. He has diverse sector and operational experience having worked for a top international accounting firm - Deloitte, an investment bank, a global trading company, as EMEA COO of an international charity and also a debt collection and liquidation company. Vaughan is a qualified coach, trained by Neuroleadership Institute.  He uses his brain-based coaching methods to help our clients grow high performance teams and a healthy organisation culture. 

Hanne Kristiansen

Corporate Innovator & Founder of Creative ID

For over 25 years, Hanne has worked with global companies in the US, the UK as well as across Europe. She spent the first half of her career working in marketing and innovation for three multi-nationals: United Biscuits, Diageo and latterly Kellogg’s where she was Head of European Innovation. She’s the founder of Creative Creatures, the company behind the Creative ID™ framework, and has since 2008 worked with the University of Sheffield to create a deep research-based understanding of people-led creativity in the corporate world. Our clients have benefited enormously from the Creative ID™ framework. Hanne co-facilitates some of our advanced programmes.

Amy Quiding

Finance & Project Management

Amy Quiding brings over 30 years of experience in accounting, financial management and business operations across a range of sectors including retail, logistics and tourism. She holds a BCom in Accounting and Statistics from the University of Cape Town and has served as accounts manager for more than ten companies simultaneously, demonstrating a rare combination of financial rigour and operational agility. Amy has worked closely with Creativity Wake-Up over many years and brings that institutional knowledge alongside her financial and project management expertise.

Dr Jenny Greenblatt

Innovation Through Complex Problem Solving, Expert Group Coach

Dr Jenny Greenblatt holds a PhD in Creativity, Innovation and Complex Problem Solving from Wits Business School, and brings both academic rigour and deep practical experience to creative problem solving in organisations.

As founder of GreenLadder Consulting and a lecturer at GIBS and Wits Business School, she has spent over two decades working at the intersection of strategy, innovation and human performance. Her doctoral research developed a structured CPS methodology built around disciplined questioning, which she uses to guide groups through complex, often nebulous challenges toward practical, innovative solutions.