Sophia had spent weeks refining her proposal. When she bounded into the meeting room, she was bursting with excitement. This customer feedback system could revolutionise their product development! Though she was a junior employee, she was thrilled that this idea had occurred so clearly to her.
"This could cut our iteration time in half!" she explained enthusiastically. Her boss leaned back in his chair, folded his arms across his chest and sighed.
"Look, sophia, I appreciate your enthusiasm, but we've always done it this way for a reason. Let's not fix what isn't broken."
The familiar phrase landed like a bucket of cold water. Her shoulders slumped as she gathered her materials, wondering why she'd bothered. As her motivation for her role seeped slowly from the bottom of her shoes, she wondered, “Is this a place I can really thrive?”
Sound familiar? Can you recall yourself saying this to a team member recently?
I’ve been through this or witnessed a similar situation many times in my working career (not mentioning any names!) Too many to count in fact. The key factor in this story is how the leader responds. It’s the dismissive tone and the unwillingness to explore, even a little bit, that cuts the creative thinker down.
Note to you as a leader: you don’t have to accept every idea with open arms. Yes, the idea might be expensive, unreasonable or completely off the mark; however, there is a way to engage with that idea-giver which encourages them, acknowledges them, and makes them willing to keep up the creative thinking past many rejections and setbacks until they eventually come to you with an idea that is useful.
The fact that they’ve come to you with an idea for a small improvement, a shift, a little change means they have overcome the first and biggest barrier to creative thinking; one that you yourself may struggle with at times…
Let's be honest, the biggest barrier to creativity lives right between our ears. That nagging voice saying, "what if it fails?" isn't just annoying—it's paralysing.
A student on one of our courses hit the nail on the head when he identified procrastination as his creativity killer. "I find myself endlessly tinkering rather than launching," he admitted. Sound familiar? We convince ourselves we're perfecting, when really, we're just avoiding the risk of putting our ideas out there.
A participant in a workshop echoed this sentiment: "I've got notebooks full of brilliant ideas that have never seen the light of day." that's the thing about perfectionism—it's procrastination dressed in a posh suit.
Self-doubt is the ultimate creativity vampire. It doesn't just suck the life from one idea; it prevents future ones from even forming. "I stopped sharing after my first proposal was shot down," reported another student, unknowingly signing the death warrant for countless future innovations.
2. Organisational inertia: when systems resist change
It's not just us, though. Sometimes the system itself seems designed to squash creative thinking.
In traditional industries, you'll often find the "old guard" who've seen trends come and go. "We tried something similar in 2005," they'll say, conveniently forgetting that 2005 was practically the stone age in today's fast-moving landscape.
When creativity isn't integrated into performance reviews or daily operations, it becomes an afterthought—something to consider only when there's spare time (which is never). This sends a clear message: innovation is optional, not essential.
One participant described this brilliantly, "In my organisation, creativity is like Sunday best—something we put on for special occasions but never wear day-to-day."
The third major obstacle is how departments operate in isolation from one another. Marketing doesn't talk to product, product doesn't talk to customer service, and everyone wonders why innovation stalls.
A seasoned executive in our programme related it back to the famous fable of the blind men and the elephant: "it's like we're all building different parts of an elephant without ever discussing what an elephant should look like."
Without cross-functional collaboration, ideas become inbred—recycling the same perspectives and missing the fresh insights that come from diverse viewpoints. The result? Stagnation dressed up as stability.
So how do we fix this mess? Here's how to tackle each obstacle:
If Thomas Edison had given up after a few attempts at the light bulb, we'd all be sitting in the dark. Instead, he famously said, "I have not failed. I've just found 10,000 ways that won't work." that's the mindset shift needed—seeing each flop as valuable data, not personal inadequacy.
Try this: next time a project doesn't work out, host a "failure party" where the team celebrates what they learned. Sounds bonkers, but it works—it removes the sting and transforms mistakes into stepping stones.
For organisations, embedding creativity in performance metrics sends a powerful message. One forward-thinking company now requires every team member to spend 10% of their time on experimental projects. The result? A 30% increase in viable innovations within six months.
Make creativity part of how success is measured. When it's reflected in KPIs and review processes, it shifts from a nice-to-have to a business imperative.
Breaking down silos requires intentional cross-pollination. Try "innovation speed dating" where departments swap one member each month. The fresh perspectives can be transformative.
Another approach? Create problem-solving teams that intentionally pull from different specialties, levels, and backgrounds. The clash of diverse thinking is where the magic happens.
Creative leaders aren't just idea factories—they're gardeners who create the conditions for creativity to flourish in others.
This means acknowledging that creativity is messy. It doesn't happen in neat, scheduled brainstorming sessions. It happens in corridors, during coffee breaks, and often when we're thinking about something completely different.
So rather than trying to force creativity into your already packed schedule, build space for it. Block out "thinking time" in your calendar. Take different routes to work. Chat with people outside your industry. Creativity thrives on novel connections.
And perhaps most importantly, show vulnerability as a leader. When you openly share your half-baked ideas and learning moments, you give everyone else permission to do the same.
Becoming a creative leader isn't a destination—it's a continuous journey of unlearning old habits and embracing new possibilities.
The next time you find yourself hesitating to share an idea, remember: the world is full of brilliant concepts that never made it past someone's inner critic. Don't let yours be one of them.
After all, as one workshop participant beautifully put it: "creativity isn't about being the smartest person in the room—it's about being brave enough to look a bit daft in service of something brilliant."
Now that's creative leadership worth striving for.
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